Reza Soudagar

Here’s Why True Digital Transformation Is Hard To Achieve

Today, digital transformation surrounds us. It has radically changed the way we live and go about our daily tasks; from the way we catch a ride, watch movies, set our thermostat, connect with friends and even manage our fish tank. Digital business models are making our lives better, our economies more efficient and are keeping …

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How Fashion Retailer Burberry Keeps Customers Coming Back For More

The 700-year-old Grand Bazaar in Istanbul, one of the world’s first shopping malls, might seem to be — figuratively and literally — a different world than Burberry, the renowned  U.K. fashion house. After all, the Grand Bazaar goes back to the Ottoman Empire , while Burberry is a much-lauded leader in using technology innovation to engage with potential …

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Turning Unprofitable Customers into Profitable Relationships

I was part of a team that hosted a Customer Experience Innovation Workshop for a group of business executives from large corporations in Palo Alto. The workshop zeroed in on the practices and techniques that monetize customer experience. Participants agreed that companies need to be as targeted—or even surgical—in their approach as possible. Otherwise, customer …

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